Consumer reaction was mixed, however. When Ford rearranged the Taurus models for 1998, the Vulcan became the standard engine, and the Duratec became optional on all models. To Japanese buyers, it was regarded as a luxury vehicle as the exterior dimensions and engine displacement exceeded Japanese Government , and buyers in Japan were liable for additional taxes. For the first time, the Sable didn't get a unique interior design, instead sharing all of its interior components with the Taurus with the exception of branded parts and unique woodgrain trim. Also, models equipped with the flip fold console could seat either 6 or 8 people, depending on whether the wagons had a third row bench or not. Some deleted features included the floor courtesy lamps and glove compartment lamp.
Chief designer Jack Telnack, who oversaw the development of the first and second generation Taurus, said that his Taurus was designed the way it was to stand out in the marketplace, and that the use of the oval was becoming the new global design theme for Ford. It used a controversial new shape that chief designer claimed was penned to make the Taurus stand out to sedan buyers, and compared the current Taurus to the likeness of a pair of. While the design of the Taurus was polarizing, the more conservative design of the Sable was praised; selected the Sable as its 1996 design of the year. Remedy Bosch will instruct the owners how to have the affected brake pads replaced, free of charge. But today's choices are much more daunting. Station wagons also got new sheet metal, although from the firewall back, the Taurus and Mercury Sable wagons again shared the same panels, with all station wagon doors being the same as those used on the Sable sedans.
The 1996 models, built at Ford's Hapeville assembly plant and in Chicago, are due in showrooms Sept. This new shape contained a more upright trunk and rear roof panel, of which increased headroom and trunk space substantially. This generation of Taurus was sold from 1999 through the beginning of the 2007 model year, in which it was discontinued with the entire Taurus nameplate. Taurus Car Club of America. The first third-generation Taurus rolled off the assembly line on July 12, 1995 at the Plant. This shape was based upon that of an , which was perhaps inspired by that of Ford's own logo, and while the previous Taurus used a flat, streamlined shape, this Taurus used a rounded shape similar to that of the. As with previous generations, the Sable used the same mechanical parts as the Taurus with a unique body.
On wagons and sedans equipped with the floor mounted shifter, it seated 5 people standard, and wagons could seat up to 7 people, with a bench in the third row. Like the first-generation Taurus, the new Taurus was developed by a team effort, in which the exterior and interior designers, engineers, and marketing staff had input on the new car. It was a seat in between the bucket seats that could be transformed into a console, reducing the seating count by one. Archived from on November 19, 2006. Taurus Car Club of America. Taurus Car Club of America. Launched while Japan was in a following the 1991 collapse of the , this generation Taurus was exported to Japan in limited numbers, and sold at Japanese auto dealerships called a joint venture with , where the sedan and wagon versions with right-hand driving positions until 1997.
Many designs were considered during the development process, from designs that resembled the second generation cars, to more radically styled cars. The Taurus and Sable were produced concurrently through the 1999 model year. Ford's engineers specially tuned every panel and component, so that every sound that the Taurus made, from the doors closing to the engine running, was acoustically pleasing. Most notably, the and were extensively tested, and the Taurus' suspension was designed to emulate these cars' ride and handling techniques. The sedans could seat a maximum of 6 people with the flip fold console, and 5 people with a regular console. Export models wore Mercury Sable and a unique front bumper cover to conform to these countries' regulations regarding. Ford had hoped the radical redesign would lead to the same success it had with the 1986 Taurus, and went as far as predicting that the new Taurus would continue the outgoing model's record of selling over 400,000 units a year.
As a result, a large portion of the third generation's dash was devoted to the radio and climate control, with each button on these modules containing a unique design, making it easier for the driver to operate the radio and climate control without taking their eyes off the road. However, the Taurus nameplate would later be revived in a matter of months due to the insistence of then-new Ford. The hood is earmarked for permanent display at the plant. A traditional center console with a floor-mounted shifter was installed on cars equipped without the flip fold console. Taurus Car Club of America. For a complete overview of all Taurus models, see.
Because of this, the Taurus lost its bestseller status in 1997 to the. Prices increased, corresponding with the increase in price of the Taurus. Ford Taurus third generation Overview Manufacturer Production June 19, 1995—September 1999 Assembly , , U. Many competing cars were broken down and extensively tested in order for the Taurus to be designed to be superior to them in terms of comfort, performance, and refinement. Although it contained less aggressive styling than its predecessors, it still differed from the normal Taurus with different seats, , , drivetrain, as well as a fin being put on the driver's side , to keep it on the at high speeds. Sales leader of its automobile lineup and the best-selling passenger car in the country since 1992, the Taurus was dramatically-some contend controversially-restyled inside and out.
The 's design originated from a large number of complaints from customers that the previous Taurus' and modules were cluttered with many small and similar feeling buttons, as well as small graphics, which caused the driver to have to look away from the road to be able to operate them properly. The Atlanta Journal and The Atlanta Constitution. How Does It Stack Up? These years were also fitted with different front turn signal lenses, featuring completely clear lenses and a multi-reflector surface in the rear of the housing, around the bulb. However, a column-mounted shifter and a cloth front bench was available as a no-cost option. Archived from on November 19, 2006. Archived from on December 1, 2008. It managed to keep its position as the best selling car in the United States in 1996, although this was because of heavy sales to rental fleets, which comprised 51% of all Taurus sales for that year.